{"id":885,"date":"2017-07-17T16:12:01","date_gmt":"2017-07-17T14:12:01","guid":{"rendered":"https:\/\/www.fernetbranca.com\/?p=885"},"modified":"2023-04-28T09:30:24","modified_gmt":"2023-04-28T07:30:24","slug":"larte-di-comunicare","status":"publish","type":"post","link":"https:\/\/www.fernetbranca.com\/en\/fernet-branca-world\/larte-di-comunicare","title":{"rendered":"THE ART OF COMMUNICATING"},"content":{"rendered":"<p>Research, innovation, cutting-edge art: these are the elements that have always characterised<strong> Fernet-Branca\u2019s<\/strong> timeless communication. From Rodolfo Paoletti\u2019s watercolour drawings, to billboards produced by major Italian artists; from the creativity of influential communications agencies to commercials that have made history.<\/p>\n<p>In 1886, with the emergence of the Art Nouveau movement, the company embraced this style to produce memorable calendars, dominated by the female form that was seen to evoke the excitement of travelling and the discovery of new worlds and cultures.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-601\" src=\"https:\/\/www.fernetbranca.com\/wp-content\/uploads\/2017\/07\/O0000910.jpg\" alt=\"\" width=\"259\" height=\"400\" srcset=\"https:\/\/www.fernetbranca.com\/wp-content\/uploads\/2017\/07\/O0000910.jpg 388w, https:\/\/www.fernetbranca.com\/wp-content\/uploads\/2017\/07\/O0000910-194x300.jpg 194w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/p>\n<p>Giuseppe Amisani, Elio Stelminig, Osvaldo Ballerio, Achille Luciano Mauzan, Leopoldo Metlicovitz and Plinio<br \/>\nCodognato are just some of the many artists that,\u00a0 starting from the penultimate decade of the 19<sup>th<\/sup> century, crossed paths with the Branca universe and forever helped define its visual heritage.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=cLa3icYTno8<\/p>\n<p>There were then the legendary <em>Caroselli<\/em> of the 1970s with unforgettable animation and jingles, through to its memorable and evocative contemporary ads brimming with emotion. For more than a century <strong>Fernet-Branca<\/strong> has been a magical mirror for the changes in the world of communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research, innovation, cutting-edge art: these are the elements that have always characterised Fernet-Branca\u2019s timeless communication. From Rodolfo Paoletti\u2019s watercolour drawings, to billboards produced by major Italian artists; from the creativity of influential communications agencies to commercials that have made history. In 1886, with the emergence of the Art Nouveau movement, the company embraced this style [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":3,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":897,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/posts\/885\/revisions\/897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/media\/464"}],"wp:attachment":[{"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fernetbranca.com\/en\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}